Consumer Buying Behavior - 1597 Words

CONSUMER BUYING BEHAVIOR Factors which affect a consumer s buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture, subculture, family and roles, reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to an individual and usually generate forces which affect his buying behavior. These forces include perception, motives, attitudes, learning and personality. Personal Factors Personal factors are those factors which are unique to an individual.†¦show more content†¦However this stage can only be valid if there is large number of options available to the consumers Purchase decision After the evaluation stage is complete, the customer would select a product according to the best of his judgments and the internal and external factors that may have contributed towards his buying decision. So after the product is selected, the job of the seller is to ensure that there is no hurdle whatsoever in the purchasing stage and that the purchasing process is simple and effective. Even at this stage the buyer can change his mind or cancel the purchase altogether or move on to a competitor s product. Even if the consumer makes a purchase at this stage, and if there has been any negative or bad experience while buying the product, the consumer may stop buying the product from that shop or brand in the future. The company selling the product would need to make the process as simple, easy and enjoyable as possible to safeguard their customers for future purchases. Post Purchase Behavior After purchasing the product and using/testing it, the consumers would either be satisfied or dissatisfied. A company would need the customer to be delighted with the purchase that he has made and also that he should feel proud of it. It is very important for the customers to be delighted and happy with theShow MoreRelatedConsumer Buying Behavior8665 Words   |  35 PagesABSTRACT The present study investigates men’s perception in buying decisions on branded shirts in Mumbai. The need to understand the emerging markets and consumers has become a big challenge for the corporate world especially in creating and managing a powerful brand. By developing a powerful brand, corporate can establish brand equity and the equity assists firms in a variety of ways to manage competition and to maintain market share. Branding is one of the most effective competitive toolsRead MoreConsumer Buying Behavior Essay2169 Words   |  9 PagesConsumer Buying Behavior I. MARKETING, RELATIONSHIPS, AND CONSUMER BEHAVIOR A. Consumer behavior comprises all the consumer decisions and activities connected with choosing, buying, using, and disposing of goods and services. 1. Marketers have to pay attention to consumer behavior that occurs before the purchase and continues after the product has been used. 2. Studying consumer behavior is one of the steps in marketing research and analysis. 3. In addition to basic principles of consumerRead MoreConsumer Markets And Buying Behavior3152 Words   |  13 PagesConsumer Markets and Buying Behavior When it comes to marketing the most important factor of the marketplace is the consumer. Consumer markets and consumer buyer behavior are essential areas of marketing that must be taken into account when constructing and implementing a market strategy. Understanding what affects consumer behavior can make the difference between a successful marketing campaign and one that doesn’t reach its objectives. This paper will cover several factors of consumer behaviorRead MoreMarketing Of Brand And Consumer Buying Behavior924 Words   |  4 Pages brand loyalty, brand awareness, etc., impact on consumer buying behavior, so that in this project, the research will consider these two concepts, brand and consumer buying behavior, on another side that researching the impact of consumer buying behavior on brand management, and give manager some suggestions about how to manage a good brand. The purpose of this project is to analyze the features of the impacts of brand on customer buying b ehavior to put forward that how to manage a brand correctlyRead MoreFactors that influence consumer buying behavior1747 Words   |  7 Pagesthat influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is social factorsRead MoreConsumer Buying Behavior for Life Insurance6278 Words   |  26 PagesnceCONSUMER BUYING BEHAVIOR FOR LIFE INSURANCE POLICY A REPORT ON CONSUMER BUYING BEHAVIOR FOR LIFE INSURANCE POLICY ABHISHEK GUPTA ROLL NO – 10101 BATCH XVIII, 2010-2012 Report submitted in partial fulfillment for the award of Post Graduate Diploma in Management VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (APPROVED BY AICTE, MINISTRY OF HRD, GOVT OF INDIA) BACHUPALLY, HYDERABAD VIGNANA JYOTHI INSTITUTE OF MANAGEMENT, HYDERABAD Page 1 CONSUMER BUYING BEHAVIOR FOR LIFE INSURANCE POLICYRead MoreUnderstanding The Consumers Buying Behavior1403 Words   |  6 PagesUnderstanding the consumers’ buying behaviour is a complicated but essential task for all marketing managements. It is vital to understand how people make purchase decisions and what drives them to buy one specific product and no other. According to Kotler et al. (2013) â€Å"consumer buyer behaviour refers to the buying behaviour of final consumers – individuals and households that buy goods and services for personal consumption.† It may be a costly and time-consuming task to find out what, when, whereRead MoreMedia Impact on Consumer Buying Behavior6170 Words   |  25 PagesAdvertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular bra nd of product or service Definition of Advertising Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by identified sponsor. Framework for advertising planning andRead MoreConsumer Buying Behavior on Two Wheelers2835 Words   |  12 PagesBUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS. KIRUTHIKHA K Introduction: India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters, motorcycles and moped. MajorityRead MoreFactors Affecting Consumer Buying Behavior2176 Words   |  9 Pagesstudy. In the study use several factors that affecting to consumer buying behavior and to identify how those factors affecting to life insurance buying behavior of life insurance of small tea estate holders in udapalatha divisional secretariat. Consumer behavior is an extensive variety of study about the choice making procedures that a buyer set aside a few minutes of making a purchase. As indicated by Kotler et al, (2009) Purchaser behavior is the investigation of how people or gatherings purchase